Exclusive stories & shots of the models, crew & locale
The caption on the trailer poster states: ‘everybody is an island’, and in Island Company’s® very first foray into television advertising, we meet a couple lost in their vacation. Are they arguing? Are they remembering? Where are they? Who are they? And at the end all we truly want to know is… Why isn’t it us? Perhaps the caption has it right. Perhaps we are all wishing to be on an island, desperate to, as Island Company’s favorite t-shirt states, never return.
Creative Director Spencer Antle had been contemplating getting back into his previous profession of television commercial directing by doing a series of spots, bringing Island Company® to life on the screen. In February, he took a tiny crew to the eco-chic resort town of Tulum, Mexico and shot 4 commercials in 9 days. The days were tiring, wet and long. ‘Never Return’ is Island Company’s® first to be released.
“I had 4 completely different spots shot. This was the most obvious to finish immediately. We knew it in the hotel room as I was piecing it together on my laptop as we were shooting it… The song was the biggest click. I have a stash of hundreds of songs I have stored specifically for film, but they have to be utilized correctly to be effective. I went through about 5 and this John O’Callaghan track, Never Fade Away, just nailed it. I had to actually stop and ask the models and crew, ‘Is everyone feeling this like I am??’ It was a resounding yes. The yesses haven’t stopped. So I’m excited for everyone else to see it,” says director Spencer Antle.
Difficulties with weather, hotel rooms without power, a crew of only 4 and a budget small enough to barely feed your average commercial crew, Antle and Warrilow made do with what they had.
“I’ve shot spots in my old life that I defy you to tell me they weren’t made for $500,000. Spending money is about knowing HOW to spend it! Some of the best spots I’ve ever shot were for five grand….,” adds Spencer. “It was a fight, and not a fair one. You go into panic mode to try and get everything you need. If you miss one shot you’re screwed! Add weather and it’s a nightmare, especially with a micro budget!”
Longtime Director of Photography collaborator Pete Warrilow joined in on the sentiment, “It’s very difficult to shoot film projects; much more difficult than anyone can ever imagine unless you’ve done one. When it’s essentially for free there has to be a lot of passion involved to overcome the pitfalls. There was a lot of passion on this shoot.”