Island Company® Creative Director, Spencer Antle jotted down the words that would become the Island Company® mantra on a napkin while drinking a cocktail in the Caribbean. Little did he know that those words would lead to the inspirational mantra that motivates people across the world to embark on adventurous travels leaving behind their past and searching for that ideal island lifestyle. The actual napkin was recently recovered stashed in the Island Company archives long filed away.
Quit Your Job • Buy A Ticket • Get a Tan • Fall In Love • Never Return® is an original trademarked, legally protected artwork. Commercially exploiting the trademark is an infringement of international trademark law.
'quit your job'
The Island Company® mantra explainedby Spencer Antle
quit your job It isn’t exactly about just quitting your job. It’s about getting unstuck. If you’re not happy, what are you waiting for? Quit following the path that is unfulfilled and consider doing something else. The time is Now. For most of us, this is the hardest part of changing your life. Making that first step. You have two choices in life: the path of least resistance, or the path you can’t resist. I say, “Why resist?”. Quit. Go. Now.
buy a ticket The world is a big place and there’s a million dreams we’ve all had, most of which will go unrealized, unfortunately. Buying a ticket means finding a destination where you think improvement can be made and pointing yourself in that direction. The great thing about travel is when we get somewhere new our lives usually appear different to us when we look back into them from the outside. I’ve always thought that as a society we don’t spend enough time vacationing. We spend 50 weeks a year working for the goal of taking 2 weeks off. There’s an obvious problem with this equation. But even one day off, if lived correctly, can be a major return on a small investment. The ticket doesn’t cost that much in the scope of life.
get a tan It’s not about the tan. It’s about letting yourself go, to really learn to relax and become a “local” in your new environment. I’ve found through extensive island travels that it takes a considerable amount of time to become “unstuck” and become a “local”. Our day-to-day jobs, efforts, trials and tribulations build up a lot of scar tissue and we put up a lot of barriers in dealing with them. This makes seeing the good things hard sometimes. It takes nearly a month to truly decompress. Another month to become yourself again – and by yourself I mean that person who was once full of ideals and dreams that has been slowly silenced by the monotony of life that changes us and puts us off course. And it takes another month just to become indoctrinated in becoming a “local” in whatever new environment you are in. The locals know the roads, the hideaways, the places that make you smile. They are freer than us. So yeah, I guess I’m saying that to really “get a tan”, and not just a “tourist tan”, you need to be somewhere 3 months. We’ve seen them on vacation – those dark-skinned, ex-patriated locals that make us jealous. Their tans are different than ours. Well … so are their minds, too.
fall in love I think this is a testament to becoming yourself again. It doesn’t necessarily mean “finally finding that perfect person that only exists in faraway fantasy locales”, but by returning to the state of mind that allows you to be open to falling in love. In love with where you are, who you are, and in love with the potential of your future. This love is what allows great things to happen again. And it usually isn’t dependent on anyone other than ourselves to achieve.
never return The best ending to being reborn. Don’t go back to the past, keep moving forward. Life can be as great as we want to make it, so never move backward. The past makes up who we are. No matter how great, or how bad some events have shaped us, it’s what we’re left with today that we have to work with. This is where true growth happens in our life. By moving forward, building upon the past, seeking greatness in the future. Never returning.
© 2004 copyright Spencer Antle